Insights on Marketing & Technology

Market #71

Shopper Marketing
How to improve customer loyalty and get better financial results - part 1
03:19

How to improve customer loyalty and get better financial results - part 1

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 2
03:32

How to improve customer loyalty and get better financial results - part 2

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 3
03:35

How to improve customer loyalty and get better financial results - part 3

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 5
03:02

How to improve customer loyalty and get better financial results - part 5

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 4
05:10

How to improve customer loyalty and get better financial results - part 4

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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Emotional agents in stores

Emotional agents in stores

Sanne DollerupPh.D. Fellow in Strategic Communication and Owner at Proemotion

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner. From here, the recipe starts to become unclear because the potential list of ingredients is ever growing– it is a jumble of different options. It is therefore necessary to remain focused on the final goal: “to sell even more”.

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How Shopper Marketing increases sales at Kvickly - part 3
06:26

How Shopper Marketing increases sales at Kvickly - part 3

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 5
05:04

How Shopper Marketing increases sales at Kvickly - part 5

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 1
03:49

How Shopper Marketing increases sales at Kvickly - part 1

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 4
06:53

How Shopper Marketing increases sales at Kvickly - part 4

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 2
05:36

How Shopper Marketing increases sales at Kvickly - part 2

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How to succeed with Shopper Marketing - part 4
08:05

How to succeed with Shopper Marketing - part 4

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

Part 4 of 4:
How to create and maintain good customer relations

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How to succeed with Shopper Marketing - part 3
08:05

How to succeed with Shopper Marketing - part 3

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 2
08:49

How to succeed with Shopper Marketing - part 2

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 1
08:49

How to succeed with Shopper Marketing - part 1

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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Hunting for retail innovation in Barcelona

Hunting for retail innovation in Barcelona

Toby DesforgesAuthor, Shopper Marketing Expert and Co-founder at engage

I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores. Predictably, of course Carrefour was on the list of stores we would go to, but so were Eroski’s Spanish subsidiary Caprabo and Spain’s own Mercadona. I was particularly keen to understand whether Spain’s economic woes had provoked any major retail innovations, and here’s what I found:

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Technology is key to giving consumers a richer shopping experience

Technology is key to giving consumers a richer shopping experience

Karsten Bengtsson interviewsDr. Paul Marsden, Author and Digital Strategist at Syzygy Group

The consumer wants a richer shopping experience. Technology is the answer.
- In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden - a psychologist based in London who has specialized in consumer behavior, shopping trends and in-store technology.

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Next step for digital retailers is to open physical stores

Next step for digital retailers is to open physical stores

Karsten Bengtsson interviewsRobin Lewis, Author and CEO at Robin Report

- I am sure that Amazon will open physical stores in the near future.
This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
- The omni-channel strategy - selling both online and in stores - will win, he says in this interview with MARKET Magazine.

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How to build insightful customer relationships

How to build insightful customer relationships

Kim Plesner-JacobsenCCO at Atcore

A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.

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We activate the shoppers through entertainment

We activate the shoppers through entertainment

Maria Præst interviewsMaria M. Schmidt, Marketing Manager at Rynkeby Foods

The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead. MARKET spoke with Marketing Manager
Maria M. Schmidt to learn, how that has been carried out.

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Invites

B2B Marketing for mindre og mellemstore virksomheder

Morgen-Briefing

B2B Marketing for mindre og mellemstore virksomheder

  • Time:
    18. januar 2017 kl. 08:45-10:50
  • Location:
    Øland, Park Allé 366, 2605 Brøndby
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B2B Customer Journey - Fra kampagne til præsentation

Morgen-Briefing

B2B Customer Journey - Fra kampagne til præsentation

  • Time:
    19. januar 2017 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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B2B: Nøgler til planlægning af vækst og kunderejse

Demo

B2B: Nøgler til planlægning af vækst og kunderejse

  • Time:
    19. januar 2017 kl. 08:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Tiltræk nye B2B kunder organisk via Google

Morgen-Briefing

Tiltræk nye B2B kunder organisk via Google

  • Time:
    19. januar 2017 kl. 08:45-10:50
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    20. januar 2017 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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Professionelt salg til det Offentlige

Morgen-Briefing

Professionelt salg til det Offentlige

  • Time:
    24. januar 2017 kl. 08:45-10:55
  • Location:
    Ordnung, Østergade 13, 1100 København K
  • Time:
    7. februar 2017 kl. 08:45-10:55
  • Location:
    Scandic Aarhus Vest, Rydtoften 3, 8210 Århus
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B2B: Succes med Ecommerce i 2017

Morgen-Briefing

B2B: Succes med Ecommerce i 2017

  • Time:
    26. januar 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
  • Time:
    9. marts 2017 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Effektiv håndtering af kundeafgang

Morgen-Briefing

Effektiv håndtering af kundeafgang

  • Time:
    26. januar 2016 kl. 8:45-10:50
  • Location:
    ag analytics, Sortedam Dossering 55B, 2100 København Ø
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Fem løsninger på digitale udfordringer

Morgen-Briefing

Fem løsninger på digitale udfordringer

  • Time:
    26. januar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
  • Time:
    26. februar 2017 kl. 08:45-11:00
  • Location:
    Landemærket 29 DK-1119 København K
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B2B Inbound Marketing: Why, how and what?

Morgen-Briefing

B2B Inbound Marketing: Why, how and what?

  • Time:
    27. januar 2017 kl. 8:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
  • Time:
    23. februar 2017 kl. 08:45-12:00
  • Location:
    Pravda, Fredens Torv 8, 8000 Aarhus C
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B2B Marketing 2017: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2017: Content, Automation & Leadgenerering

  • Time:
    27. januar 2017 kl. 08:45-10.55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    31. januar 2017 kl. 9:30-15:00
  • Location:
    SOHO - Flæsketorvet 68, 1. sal, 1711 København V
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Intranet 2017: Virksomhedens samarbejds- platform

Seminar

Intranet 2017: Virksomhedens samarbejds- platform

  • Time:
    1. februar 2017 kl. 9:30-15:00
  • Location:
    Früd, Smedjen - Værkmestergade 7, 8000 Aarhus
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Digitaliseret kundefokus og strategisk brug af CRM

Seminar

Digitaliseret kundefokus og strategisk brug af CRM

  • Time:
    1. februar 2017 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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Succesfuld implementering af Microsoft Dynamics 365 CRM

Morgen-Briefing

Succesfuld implementering af Microsoft Dynamics 365 CRM

  • Time:
    2. februar 2017 kl. 08.30-13.00 Kolding
  • Location:
    Hotel Kolding Fjord, 6000 Kolding
  • Time:
    8. februar 2017 kl. 08:30-13:00 Aarhus
  • Location:
    Marselis Hotel, 8000 Aarhus C
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Gør dit PR-arbejde langt mere effektivt

Morgen-Briefing

Gør dit PR-arbejde langt mere effektivt

  • Time:
    3. februar 2017 kl. 08.45-11.00 København
  • Location:
    Hypefactors, Kronprinsessegade 8B, 1306 København K
  • Time:
    9. februar 2017 kl. 08.45-11.00 Aarhus
  • Location:
    8000 Aarhus C - location tilgår
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Toptunet CRM, E-mail og Marketing Automation

Morgen-Briefing

Toptunet CRM, E-mail og Marketing Automation

  • Time:
    8. februar 2017 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, 2800 Lyngby
  • Time:
    9. februar 2017 kl. 8:45-10:50
  • Location:
    8000 Århus, adresse tilgår
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Customer Journey Mapping

Demo

Customer Journey Mapping

  • Time:
    9. februar 2017 kl. 08:45-10:50
  • Location:
    Århusgade 88, 2100 København Ø
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Tips og strategier: Sådan booster du trafikken fra Google

Morgen-Briefing

Tips og strategier: Sådan booster du trafikken fra Google

  • Time:
    23. februar 2017 kl. 08:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    23. februar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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B2B Account Based Marketing (ABM)

Morgen-Briefing

B2B Account Based Marketing (ABM)

  • Time:
    24. februar 2017 kl. 08:45-10:50
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Innovate your business

Seminar

Innovate your business

  • Time:
    16. marts 2017 kl. 09:00-11:30
  • Location:
    Kanonbådsvej 2, 1137 København K
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