Insights on Marketing & Technology

Market #71

Shopper Marketing
How to improve customer loyalty and get better financial results - part 1
03:19

How to improve customer loyalty and get better financial results - part 1

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 2
03:32

How to improve customer loyalty and get better financial results - part 2

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 3
03:35

How to improve customer loyalty and get better financial results - part 3

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 5
03:02

How to improve customer loyalty and get better financial results - part 5

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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How to improve customer loyalty and get better financial results - part 4
05:10

How to improve customer loyalty and get better financial results - part 4

Tomas LykkeAuthor and Senior Advisor at Hildebrandt & Brandi

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Emotional agents in stores

Emotional agents in stores

Sanne DollerupPh.D. Fellow in Strategic Communication and Owner at Proemotion

It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples. We also know that it is important that the store has a clear concept that is communicated to customers in a coherent and precise manner. From here, the recipe starts to become unclear because the potential list of ingredients is ever growing– it is a jumble of different options. It is therefore necessary to remain focused on the final goal: “to sell even more”.

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How Shopper Marketing increases sales at Kvickly - part 3
06:26

How Shopper Marketing increases sales at Kvickly - part 3

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 5
05:04

How Shopper Marketing increases sales at Kvickly - part 5

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 1
03:49

How Shopper Marketing increases sales at Kvickly - part 1

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 4
06:53

How Shopper Marketing increases sales at Kvickly - part 4

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How Shopper Marketing increases sales at Kvickly - part 2
05:36

How Shopper Marketing increases sales at Kvickly - part 2

Jens TorpHead of CRM customer stream at Kvickly/Coop

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How to succeed with Shopper Marketing - part 4
08:05

How to succeed with Shopper Marketing - part 4

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

Part 4 of 4:
How to create and maintain good customer relations

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How to succeed with Shopper Marketing - part 3
08:05

How to succeed with Shopper Marketing - part 3

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 2
08:49

How to succeed with Shopper Marketing - part 2

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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How to succeed with Shopper Marketing - part 1
08:49

How to succeed with Shopper Marketing - part 1

Jan Hillesland, Partner at BigBlue&Company A/SFormer Vice President, Group Sales, Marketing at Carlsberg,

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Hunting for retail innovation in Barcelona

Hunting for retail innovation in Barcelona

Toby DesforgesAuthor, Shopper Marketing Expert and Co-founder at engage

I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores. Predictably, of course Carrefour was on the list of stores we would go to, but so were Eroski’s Spanish subsidiary Caprabo and Spain’s own Mercadona. I was particularly keen to understand whether Spain’s economic woes had provoked any major retail innovations, and here’s what I found:

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Technology is key to giving consumers a richer shopping experience

Technology is key to giving consumers a richer shopping experience

Karsten Bengtsson interviewsDr. Paul Marsden, Author and Digital Strategist at Syzygy Group

The consumer wants a richer shopping experience. Technology is the answer.
- In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden - a psychologist based in London who has specialized in consumer behavior, shopping trends and in-store technology.

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Next step for digital retailers is to open physical stores

Next step for digital retailers is to open physical stores

Karsten Bengtsson interviewsRobin Lewis, Author and CEO at Robin Report

- I am sure that Amazon will open physical stores in the near future.
This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
- The omni-channel strategy - selling both online and in stores - will win, he says in this interview with MARKET Magazine.

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How to build insightful customer relationships

How to build insightful customer relationships

Kim Plesner-JacobsenCCO at Atcore

A relationship between two people takes time, effort and continuous relevancy. Building a real customer relationship with your brand is exactly the same. Read on and learn how to do so through Digital Shopper Marketing.

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We activate the shoppers through entertainment

We activate the shoppers through entertainment

Maria Præst interviewsMaria M. Schmidt, Marketing Manager at Rynkeby Foods

The shoppers are still making their final decision in the shop, but the competition for campaign space is increasing. Therefore Rynkeby Foods has given their popular monkey a comeback to activate the shoppers through an involving viral campaign instead. MARKET spoke with Marketing Manager
Maria M. Schmidt to learn, how that has been carried out.

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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