Insights on Marketing & Technology

Market #72

Marketing Automation
How to maximize the quality of your leads

How to maximize the quality of your leads

Glen HagensenMarketing Manager at Templafy

Generating quality leads is a top priority of most marketing departments in today’s B2B companies. Getting quality leads with a favorable return on investment is a task that entails a long line of different elements that all needs to be working together. This article, however, is not about getting more leads, not about landing page optimization, creating the right sign-up form or about content and ads. This article, however, dives into an issue that lies before all that: how to reach the right people at the right time with your message in order to increase the quality of the leads your website generates.

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5 Tips til at få flere tilmeldte til dit nyhedsbrev

5 Tips til at få flere tilmeldte til dit nyhedsbrev

Dennis KronborgEmail Marketing Expert at Bullsender ApS

Det er en udfordring for stort set alle der arbejder med E-mail marketing, at få kunder og webside besøgende til at tilmelde sig dit nyhedsbrev. Du kan selvfølgelig være så heldig at dine kunder og besøgende er ellevilde for at modtage dit nyhedsbrev. Men det er sjældent en realitet. Der skal arbejdes hårdt for det. Her er 5 tips til at få flere til at tilmelde sig dit nyhedsbrev.

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How OKQ8 uses marketing automation to engage customers - part 4
03:52

How OKQ8 uses marketing automation to engage customers - part 4

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 3
03:15

How OKQ8 uses marketing automation to engage customers - part 3

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 1
02:24

How OKQ8 uses marketing automation to engage customers - part 1

Kim TingagerHead of Digital Business Development at OKQ8

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How OKQ8 uses marketing automation to engage customers - part 2
02:51

How OKQ8 uses marketing automation to engage customers - part 2

Kim TingagerHead of Digital Business Development at OKQ8

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Insight: Microsoft’s new approach to Tech Marketing

Insight: Microsoft’s new approach to Tech Marketing

Trine TirsgaardDirector of Consumer Marketing, Western Europe at MicrosoftShai IdelsonStrategy Director at Sid Lee

In this dialogue brought by MARKET, Trine Tirsgaard, Microsofts’s Director of Consumer Marketing in Western Europe, and Shai Idelson from agency SID LEE discuss their shared experiences with tech marketing, related challenges, and how they plan a departure from existing paradigms.

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3 must-use Facebook ad tactics for 2014

3 must-use Facebook ad tactics for 2014

Simon CampbellWriter at Qwaya

Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014.
Changes in the News Feed have been among the most recent from the site. With a much larger emphasis on quality content that weights well via Facebook’s unique algorithm, marketers are forced to up their engagement tactics in order to survive inside of News Feeds without being missed, ignored or forced out.

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The growing Social Media power of women

The growing Social Media power of women

Ekaterina WalterAuthor, Co-founder and CMO at Branderati

Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6%, and that women users are more active, tweeting on average more often than men. The subjects they are interested in are different too: family and fashion are more important to women, whereas sports, technology and entrepreneurship are more referenced by men.

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10 blogging tips that increase shares & engagement

10 blogging tips that increase shares & engagement

Melonie DodaroLinkedIn Expert, Author and Founder at Top Dog Social Media

Are you getting enough traction with you blogging efforts on social media?
Do your readers spend several minutes on your blogs or are they disappearing in seconds?
There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year.

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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