Insights on Marketing & Technology

Market #74

Danish Digital Award
What is the point about an award as DDA15
02:57

What is the point about an award as DDA15

Mette DyhrChairman at Dansk Annoncørforening

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How to understand digitalization today
07:47

How to understand digitalization today

Klaus Riskær PedersenEntrepreneur

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What is the value of Danish Digital Award
02:52

What is the value of Danish Digital Award

Otto B. ChristiansenChairman at Danish Advertiser Association

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How to understand viral marketing today
05:58

How to understand viral marketing today

Jacob StiglerNordic Cheif at Be On Nordic

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How to understand the DDA-category Managing platforms
02:54

How to understand the DDA-category Managing platforms

Martin MajlundGroup Marketing Technolist at Carlsberg GroupSimon ThorupEnterprise architect at Carlsberg Group

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Jakob Stigler’s keynote for DDA15 on viral marketing
21:46

Jakob Stigler’s keynote for DDA15 on viral marketing

Jacob StiglerNordic Cheif at Be On Nordic

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Here are the winners of Danish Digital Award 2015

Here are the winners of Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The first year of Danish Digital Award went beyond all expectations. Last night creative people from companies, bureaus and agencies where gathered at VEGA to honour the best digital solutions of 2015.

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Shortlist for Danish Digital Award 2015

Shortlist for Danish Digital Award 2015

Rine Lindeskov SøgaardAssistant Editor at MARKET Community

The tension is rising, and DDA is closing in on a decision. The jury has now decided which submissions, within the 15 categories, are nominated. Get an overview of the creative submissions here.

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Customer or Citizen Experience: Helping is the new selling

Customer or Citizen Experience: Helping is the new selling

Line Kierulf DahlDigital Brand Manager at McDonald's Denmark

What makes customers choose the same product or service over and over?
‘’Customer or Citizen Experience’’ is one of the categories at the Danish Digital Award. MARKETcommunity has asked Line Kierulf Dahl from McDonalds Denmark, who is chairman of the particular jury, how she describes great customer or citizen experience and how these experiences can affect a brand’s future.

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Always in beta

Always in beta

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

What is the idea behind the category “Experimental” in the new Danish Digital Award? MARKETcommunity has asked chairman of that particular jury, Mads Fuhr from Valtech. His answer is exactly as quick and no-nonsense as he calls for product launches to be.

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Branded Utility - according to Mads Fuhr, Valtech

Branded Utility - according to Mads Fuhr, Valtech

Mads Fuhr FrederiksenTeam Lead for Creative, Insights & Advisory Consultants at Valtech

Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio. They simply digitalized this service to meet user needs of the new, digital era.

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Digitize or Die

Digitize or Die

Otto B. ChristiansenCEO at Danish Advertiser Association

MARKET has asked CEO Otto Christiansen from Danish Advertiser Association about Danish Digital Award and why his organization is one of the founders of this new award. In this article you can read his answers: Marketing has been undergoing major changes during recent years, perhaps greater than ever before. It is no longer a question whether to jump on the digital wave, but rather how much, where and how. It is a confused time with many paths into an unknown future. And as blissful Confucius said: "If you do not know where you're going, it does not matter which path you take."

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In 2015 a new Danish digital award puts spotlight on the advertiser's effort

In 2015 a new Danish digital award puts spotlight on the advertiser's effort

Bjarke StemannEditor at MARKET

If you’ve got the feeling that the world does not need more advertising awards, take a closer look at the new Danish Digital Award that will run for the first time in the spring of 2015. Backed up by The Danish Advertiser Association it presents an ambition to recognize advertisers persistent digital efforts rather than just clever and beautiful creative word done by agencies.

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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