Insights on Marketing & Technology

Market #75

Brand Communication
Storytelling – it’s personal!

Storytelling – it’s personal!

Naja LybeckerPR Manager, Nordic at Pandora

I was thirteen and convinced that I would transform into a preppy East coast college girl if I just got that classic white Marco Polo blouse. Buying that blouse might not have changed my life but it was the first time I was truly seduced by a fashion campaign. I remember every little detail from faces and clothing to the visual scenery and I can still feel the anxiety and the excitement to become part of something much bigger than me, the exclusive Marco Polo club. This is what great marketing campaigns do. They tell you stories and whirl you into a universe of dreams, hope and aspiration.

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Danish municipalities embrace responsive design faster than top-100 companies

Danish municipalities embrace responsive design faster than top-100 companies

Morten EskildsenHead of UX at Zupa

A study of Denmark's 98 municipality websites and the 98 largest corporate websites* shows that municipalities are doing a better job than private companies in terms of offering responsive websites that fit the growing user needs for mobile browsing. A surprisingly large number of Denmark's biggest brands do not provide a mobile user experience that's up-to-date. In this article you’ll find some trends on responsive websites and an explanation on why municipalities embrace responsive design faster than the companies.

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How to build trust and win your customers’ hearts

How to build trust and win your customers’ hearts

Steve GoldnerChief Engagement Officer at Social Steve Consulting

What are the brands you patronize and continually purchase? I’ll bet they are brands you respect and trust. Creative advertisements can get your attention, but if the brand generates unsubstantiated claims, their trust is lost. Therefor you have to be trusted by your customers. In this article you’ll find some advice on how to build costumer trust.

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Online stories show great potential for marketing and branding

Online stories show great potential for marketing and branding

Line BilenbergFreelance Communication Expert at Freelancer

When you talk about a good story, you are actually talking about “narrative desire”. The story created a desire in you – and then it satisfied that desire. You want to know more about the characters in the story – and you want to know what happened next. This is the real secret behind movies and TV-series and books. But, strangely enough, the Internet has not had its own storytelling format – at least not yet. For years, we have been copying other media types onto the web and wondering why they don’t really engage the users for very long. The game company, Investigate North, is trying to create this ‘’narrative desire’’ within online stories with their videogame, Cloud Chamber.

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Branding matters more than ever

Branding matters more than ever

Mikkel Bach AndersenGroup Account Director at Kunde & Co

The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers. Some even believe that branding is put to rest by the complete transparency of the digital age. I disagree. I believe that articulating and ‘living the brand’ is as important as it has always been.

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How Microsoft Denmark Maintains its Powerful Brand - Part 1
03:29

How Microsoft Denmark Maintains its Powerful Brand - Part 1

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - part 4
02:59

How Microsoft Denmark Maintains its Powerful Brand - part 4

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 1
03:49

How Wonderful Copenhagen Creates a Successful City... - part 1

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City... - part 5
03:17

How Wonderful Copenhagen Creates a Successful City... - part 5

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Wonderful Copenhagen Creates a Successful City... - part 4
04:42

How Wonderful Copenhagen Creates a Successful City... - part 4

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Microsoft Denmark Maintains its Powerful Brand - part 3
03:29

How Microsoft Denmark Maintains its Powerful Brand - part 3

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Microsoft Denmark Maintains its Powerful Brand - part 5
03:17

How Microsoft Denmark Maintains its Powerful Brand - part 5

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 3
04:37

How Wonderful Copenhagen Creates a Successful City... - part 3

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How Microsoft Denmark Maintains its Powerful Brand - part 2
03:23

How Microsoft Denmark Maintains its Powerful Brand - part 2

Johannes GehringerMarketing Director at Microsoft Denmark & Iceland

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How Wonderful Copenhagen Creates a Successful City... - part 2
04:35

How Wonderful Copenhagen Creates a Successful City... - part 2

Emil SpangenbergHead of Communication at Wonderful Copenhagen

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How to Use Storytelling for Finding the Right People

How to Use Storytelling for Finding the Right People

Nanna Christine WorsaaeDigital Marketing Manager at Maersk Drilling

With an ever-increasing number of platforms and channels for companies to showcase and demonstrate their achievements, the need for a clear and concise storytelling strategy is absolutely crucial if you want your audience to stick around.

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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