Insights on Marketing & Technology

Market #77

Blogging
Why blogs can be more effective than traditional media

Why blogs can be more effective than traditional media

Henrik AkselboCEO at Bloggers Delight

MarketCommunity has talked with the CEO of Bloggers Delight, Henrik Akselbo, about what the bloggers and the companies can gain from blogging. - How bloggers can turn their blog into a moneymaker and how blogging can be a great communication platform for companies.

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Why no one is reading what you're writing

Why no one is reading what you're writing

Jayson DeMersFounder & CEO at AudienceBloom

I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. New content is frequently published to the blog. Weekly email newsletters are sent out with helpful information and tips, and social media updates are posted regularly. And yet, there’s just one tiny problem: No one is reading what you’re writing.

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Blogging is also for online stockbrokers

Blogging is also for online stockbrokers

Nordnet started their blog, Nordnetbloggen to get people to share information, experience and tips about investment. In this article the Country Manager at Nordnet Bank AB, Max Gandrup, will explain why a blog for an online stockbroker can affect and be a part of the business.

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The future of blogging - 2016 blog trend predictions

The future of blogging - 2016 blog trend predictions

Natasha SmithBlogger at Thisandthatplease.co.uk

It seems pretty crazy to do a blog trends post for 2016 only half way into 2015. I mean, it's only August, right? When we get to the half way point in the year, we usually look back at the goals we set ourselves in January, and ask ourselves whether we have achieved what we wanted for our online spaces. If not, then why? But now is also a great time to look to the future and see what changes are being made and how online spaces are evolving, right this very moment! This gives us the opportunity to see how we can be steps ahead by the time 2016 hits us. Discover the top 2016 blog trend predictions and what the future of blogging looks like in this post

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How blogging is an investment in relationship building

How blogging is an investment in relationship building

Anna Porse NielsenCEO at Manto A/S

Is blogging for everyone and what does it really take?
MARKET talked to the Danish consultancy company, Manto, about their blog named MANTOMANTO. Anna Porse Nielsen, who’s the CEO of Manto, answered some questions about everything from why they started a blog to the pros and cons of building and managing a business blog. Anna also gave some advises she has gained from her experiences with MANTOMANTO.

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How to launch a successful Business Blog

How to launch a successful Business Blog

Heidi CohenPresident at Riverside Marketing Strategies

My Boss Said Yes To The Blog: What Do I Do Now?
In this article, the president of Riverside Marketing strategies, Heidi Cohen, will explain you step by step how to launch a successful blog for your workplace.

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16 top tips from Blogging experts

16 top tips from Blogging experts

‘’I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them,’’ says the blogger, Belle Beth Cooper. She has collected 16 bloggers, who share one important tip each for blogging.

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Why Blogging probably is your most important Social Media activity

Why Blogging probably is your most important Social Media activity

Steve GoldnerChief Engagement Officer at Social Steve Consulting

Everyone always jumps onto Facebook and Twitter as one of their first social media activities. I recommend you think about blogging first. No other endeavor can be better to promote you or your brand as a subject matter expert. This article will give you some tips on how to use blogging to promote you and your brand.

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10 Compelling Reasons Why Your Business Should Blog

10 Compelling Reasons Why Your Business Should Blog

Jeff BullasBlogger and strategist at Freelance

Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. In this article you’ll find 10 reasons why blogging is a good idea for your business and some advices on how to get started with blogging.

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How to drive trafic to your website by blogging

How to drive trafic to your website by blogging

Abidemi SanusiFounder at Ready Writer

Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog.

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Why a business blog is a great inbound marketing tool

Why a business blog is a great inbound marketing tool

Douglas PhillipsSenior Copywriter/Editor at Bluleadz

Did you know that a business blog can be a very powerful tool for marketers? If not, then we have some news for you: maintaining a regular blog is a critical element of an effective inbound marketing strategy, one that can have a huge impact on your marketing efforts. At Blueleadz they know that blogs are an important part of this strategy. Douglas Phillips from Blueleadz will explain why blogging is a great SEO and sales tool

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Invites

Analytics: Motoren i fremtidens datadrevne virksomheder

Morgen-Briefing

Analytics: Motoren i fremtidens datadrevne virksomheder

  • Time:
    6. december 2016 kl. 08:15-09:30
  • Location:
    Deloitte, Weidekampsgade 6, 2300 København S
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Intranet 2017: Socialt og værdiskabende

Demo

Intranet 2017: Socialt og værdiskabende

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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B2B Kunderejse styring, leadgenerering og ROI-måling

Morgen-Briefing

B2B Kunderejse styring, leadgenerering og ROI-måling

  • Time:
    6. december 2016 kl. 08:45-10:55
  • Location:
    Symbion, Fruebjergvej 3, 2100 København Ø
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Den moderne digitale arbejdsplads

Morgen-Briefing

Den moderne digitale arbejdsplads

  • Time:
    6. december 2016 kl. 08:45-10:50
  • Location:
    Søndergade 4, 8000 Aarhus C.
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Den komplette kunderejse fra Social til CRM

Morgen-Briefing

Den komplette kunderejse fra Social til CRM

  • Time:
    7. december 2016 kl. 08:45-10:50
  • Location:
    Microsoft, Kanalvej 7, Lyngby
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Digitalisering med kunden i centrum

Seminar

Digitalisering med kunden i centrum

  • Time:
    7. december 2016 kl. 13:00-17:30
  • Location:
    City Tower, Værkmestergade 2, 8000 Aarhus C
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B2B Ecommerce 3.0: Individuelle brugeroplevelser

Morgen-Briefing

B2B Ecommerce 3.0: Individuelle brugeroplevelser

  • Time:
    8. december 2016 kl. 08:45-10:55
  • Location:
    Lyskær 8, 2730 Herlev
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Digital B2B marketing der virker

Morgen-Briefing

Digital B2B marketing der virker

  • Time:
    8. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Åboulevarden 18, 8000 Aarhus C.
  • Time:
    14. december 2016 kl. 08:45-10:50
  • Location:
    iProspect, Overgaden neden Vandet 7, 1414 København K.
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Effektivitet og visuel konsistens i PowerPoint

Morgen-Briefing

Effektivitet og visuel konsistens i PowerPoint

  • Time:
    8. december 2016 kl. 9:30-11:00
  • Location:
    Comwell Aarhus, Værkmestergade 2, 8000 Aarhus
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Tips og strategier: Sådan øger du trafikken til Content via Google

Morgen-Briefing

Tips og strategier: Sådan øger du trafikken til Content via Google

  • Time:
    9. december 2016 kl. 8:45-10:55
  • Location:
    Rosenvængets Allé 11, 2100 København Ø
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B2B Customer Journey Marketing

Morgen-Briefing

B2B Customer Journey Marketing

  • Time:
    9. december 2016 kl. 08:45-10:50
  • Location:
    Store Kongensgade 66, 1264 København K
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Branding der gavner forretningen

Morgen-Briefing

Branding der gavner forretningen

  • Time:
    9. december 2016 kl. 08:45-10:45
  • Location:
    SOHO, Flæsketorvet 68, 1. 1711 København V
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B2B Marketing 2016: Content, Automation & Leadgenerering

Morgen-Briefing

B2B Marketing 2016: Content, Automation & Leadgenerering

  • Time:
    13. december 2016 kl. 08:45-10:55
  • Location:
    Ordnung, Tuborgvej 5, 2900 Hellerup, mødelokale Frankfurt
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Automatisering af vidensarbejde: Den næste effektiviserings- bølge

Morgen-Briefing

Automatisering af vidensarbejde: Den næste effektiviserings- bølge

  • Time:
    15. december 2016 kl. 08:15-10:30
  • Location:
    Deloitte, Værkmestergade 2, 8000 Aarhus C
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Social Medie strategi 2017 (B2C)

Morgen-Briefing

Social Medie strategi 2017 (B2C)

  • Time:
    15. december 2016 kl. 08:45-10:55
  • Location:
    Kronprinsensgade 2, 1114 København K
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Formlen bag stærke Consumerbrands

Morgen-Briefing

Formlen bag stærke Consumerbrands

  • Time:
    12. januar 2017 kl. 08:45-10:50
  • Location:
    Vester Farimagsgade 41, 1606 København V
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