Insights on Marketing & Technology

How to drive trafic to your website by blogging

Using a blog for your business website can be a great way to connect with customers and strengthen your brand. That’s why a business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts. Here are my top tips for writing and building a successful business blog.

  • By: Abidemi Sanusi
  • Published: 17-08-2015

Write for your customers

Your blog, like your website, is not for you. It's for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry. Writing blogs, which add value to your consumers can increase your conversion rates and establish you as an authority in the industry.

Plan your content

Lack of time and ideas are the most frequently cited reasons many small businesses cite for not having a blog. However, with a bit of planning, you can have enough ideas to keep it running for weeks or even, months ahead.

Your posts can be answers to the questions most frequently asked by your customers. For example, if you are a jeweller, you could write a blog post on what to look for when buying a diamond.

Google Adwords Keyword Tool is another great way of finding keyword phrases that people are using to search for your services. The keyword phrase, once you've identified it, could be your blog title. It's a simple and effective way of driving traffic to your blog and letting the world know about your services. So, for the jeweller mentioned, his blog title, based on keyword volume research via Google's keyword tool, would be 'how to buy a diamond'.

Create valuable content

The key to a successful business blog is giving your readers valuable content. That is how you establish your website's authority in your industry. In addition, if you give your readers valuable content, they will reward you by becoming return visitors and also parting with their money.

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Abidemi Sanusi

Abidemi is the founder of Ready Writer, a content writing and training company for FinTech and legal industries based in London.

This post originally appeared on www.theguardian.com

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