Evolution of the brand: from a logo to an experience

Evolution of the brand: from a logo to an experience A couple of weeks ago, along with my 10-year old daughter and husband, we experienced our first-ever Disneyland adventure. I had always heard that Disneyland was a place where magic comes alive. And I have to say that I wasn’t disappointed. As one of the world’s most admired companies – Disney – takes delivering a great customer experience to a whole other level. We experienced the “magic” in everything: from the shows and the beloved Disney characters, to the impeccable service, all the way down to the beautifully-kept Disneyland...

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