How companies can nudge customer to change behavior
Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
- How to use nudging to get consumer satisfaction
- How to use nudging in your company
- How to use nudging, so it fits to your situation and your customers’ behavior
- Research and science within nudging
- The potential in techological development
- The challenge of the highly mobile market
”The best advice is to think all of the general advices has been taken – now you have to go in to the more specific advice about how yor customers actually react regards to your product in your situation.” – Pelle Guldborg. Learn more about the huge potential of nudging in the next video.