DDA15: How to understand viral marketing today

DDA15: Jakob Stigler on viral marketing

MARKET was the official media-partner for Danish Digital Award 2015 and covered the entire show, where people from the digital business were gathered to celebrate the best digital work of 2015 in Denmark.

When MARKET asked one of the keynote speakers at Danish Digital Award 2015, Jakob Stigler, about the key message in viral marketing today, he answered: ''Viral as we know it is dead''.

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