Part 1 of 5: What is nudging Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his kn...læs mere

Part 2 of 5: What kind of problems or opportunities calls for nudging to be used? Pelle Guldborg Hansen, who is the behavioral ...læs mere

Part 3 of 5: How nudging fits into marketing as a discipline Pelle Guldborg Hansen, a behavioral researcher and the Chief Exec...læs mere

Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior? Pelle Guldborg Hansen, a beh...læs mere

Part 5 of 5: What kind of businesses use nudging? Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at i...læs mere

Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That go...læs mere

In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembol...læs mere

Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will expl...læs mere

Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenu...læs mere

In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, th...læs mere

Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put t...læs mere

You are probably familiar with the term “Nudging”; it has been thrown around a lot in relation to health initiatives and gover...læs mere

During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that sys...læs mere

Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual...læs mere

This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The g...læs mere