Increase Conversion with Video Content in the App Stores
The way we consume mobile content is rapidly developing. Today, we take our information on the go. And making users want to stay longer is key to marketeers in this mobile era. Enter video content, which has proven to increase the time spent by visitors on your site. When it comes to making sure your mobile site or app gets the attention it needs, video is also an efficient way of securing higher conversion and drive more organic downloads. Here, you get Mobtimizers tips to making video work in the App Stores.
A picture is worth a thousand words. A video is worth a million. A video done right can be priceless. According to eMarketer’s latest report, adults in the US spend over 12 hours a day consuming media: The proliferation of apps is clearly a factor in this increase. More and more of the digital universe is designed to cater to smartphones, and this often takes the form of apps. Videos are captivating, and allow us to convey more content and deliver it quicker than written format.
Getting an App Preview Video (iOS) or Play Store Video (Google Play)