Den definitive guide til ACCOUNT BASED ADVERTISING

Winning the biggest deals

If all Sales are Account Based, why is not all the Marketing? The Account Based Revolution has found the limits to how deeply one can engage large organizations by only using traditional marketing channels.

Winning the biggest deals involves communicating with large audiences in ways that only Account Based Advertising (ABA) can do at scale.

The programmatic ABM age is here

It has the potential to transform B2B completely. However, you do not get better by counting your steps, you get better by walking them. If you care to understand how marketing can in uence revenue from the top accounts, this is one journey you can not miss.

This is the definitive guide to Account Based Advertising:

  1. Introduction
  2. Reach and influence audiences
  3. How does it work
  4. Known challenges
  5. Become an Account Based Advertising expert
  6. Key Stats to convince the skeptics

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Description

Description

Winning the biggest deals

If all Sales are Account Based, why is not all the Marketing? The Account Based Revolution has found the limits to how deeply one can engage large organizations by only using traditional marketing channels.

Winning the biggest deals involves communicating with large audiences in ways that only Account Based Advertising (ABA) can do at scale.

The programmatic ABM age is here

It has the potential to transform B2B completely. However, you do not get better by counting your steps, you get better by walking them. If you care to understand how marketing can in uence revenue from the top accounts, this is one journey you can not miss.

This is the definitive guide to Account Based Advertising:

  1. Introduction
  2. Reach and influence audiences
  3. How does it work
  4. Known challenges
  5. Become an Account Based Advertising expert
  6. Key Stats to convince the skeptics

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