Author: Steen Vingaard Larsen

I mere end 20 år har virksomheder beskæftiget sig med CRM. Men hvad er CRM? Ifølge den danske Wikipedia kan CRM oversættes til kunderelationsstyring, dvs. et system til at indeholde data om kunder. Den engelske version af Wikipedia skriver: “Customer relationship management is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information”.