Learn why and how sustainability is the biggest B2B commercial opportunity yet

Sustainability is changing the world of B2B. 62% of companies have a sustainable procurement policy. 57% of B2B buyers say sustainability influences the purchase decision “somewhat” or “decisively. Børsen and the Financial Times have a daily section on sustainability. Executive bonus programs are being updated to include sustainability metrics. And now it’s marketing’s turn to pay attention. Chr Hansen’s CEO calls it: “the biggest commercial opportunity ever”.

Udbytte

In this webinar you will help you decide whether to start marketing your sustainability, how to get started and what to market. The polls and Q&A during the session will show how your readiness compares with your peers.

Målgruppe

Agenda:

09:00 Webinaret begynder

The Agenda will take you through questions and topics like:

• The profound impact of sustainability on B2B buying criteria and behaviour
• Why companies must create sustainability communications specifically targeting customers
• Opportunities and risks
• Updating messaging and branding
• Making sustainability appealing while avoiding greenwashing
• When is the right time?
• What sort of content is relevant?
• Who should participate in the initiative?
• How to get started

Who is this webinar for?

• International B2B companies that have invested in becoming more sustainable or have a sustainable story they haven’t told yet
• Marketing directors and managers
• Sales/commercial directors
• Managing directors
• CSR/Sustainability directors

10:00 Afslutning og evt. spørgsmål

Om arrangøren

Webinar – Sådan foregår det:

1. Tilmeld dig her på siden.
2. Du modtager link/kode via e-mail senest 24 timer før.
3. Log på 5-10 min før webinaret begynder.
4. Præsentation er live. Du kan undervejs stille spørgsmål i chatten.

Vigtigt! Tilmelding er bindende

Morgen-Briefingen er gratis, men ved udeblivelse faktureres kr. 500,- til dækning af omkostninger og tabt plads.

Learn why and how sustainability is the biggest B2B commercial opportunity yet