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Webinar: How B2B brands market their sustainability to customers – and why

Arrangør : Blue Business & Magnetize
Pris : Free

SEMINAR-ANBEFALINGER

Rating: 3.5

Webinar: How B2B brands market their sustainability to customers – and why
 
Gode data og inights til at underbygge argumenter for at tænke sustainability ind i markedstiltag. Savnede lidt mere 'hvordan' sustainability marketing er anderledes end al anden marketing.
29-08-2021, Lene Bisgaard, Konsulent, Novo Nordisk
Webinar: How B2B brands market their sustainability to customers – and why
 
Jeg fik ikke det ud af arrangementet som jeg havde forventet.
27-08-2021, Vicky Engsted, Head of Group Communication, SANOVO TECHNOLOGY GROUP
Webinar: How B2B brands market their sustainability to customers – and why
 
Overordnet set et udemærket webinar. Efter min mening blev der dog brugt lidt for lang tid på at forklare, hvorfor det er en ide at markedsføre sig på bæredygtighed og ikke helt nok på hvordan.
29-03-2021, Kamilla Wied, Senior Marketing Manager, Kamstrup
Webinar: How B2B brands market their sustainability to customers – and why
 
Super fint - overordnet - indblik i, hvorfor det er givtigt at tænke bæredygtighed ind i sin forretning.
25-03-2021, Eva Preisler, PR & Marketing Communications Manager, Dinesen
Webinar: How B2B brands market their sustainability to customers – and why
 
Godt med en opsummering af dos and don's. "Det handler om relevans for kunden" Demografi / alder Super godt webinar og meget interessante indlægsholdere.
25-03-2021, Gitte Bergø-Enkebøll, Nordic Product Manager & Digital Marketing Lead, Diversey Danmark
Webinar: How B2B brands market their sustainability to customers – and why
 
Bedste webinar i 2021!
25-03-2021, Trine Holm, Marketing Manager, Procudan A/S

Webinar: How B2B brands market their sustainability to customers – and why

Sustainability is going mainstream. It’s changing the world of B2B. The best-selling business book is Bill Gates on sustainability. Børsen and the Financial Times have a daily section on sustainability. Executive bonus programs are being updated to include sustainability metrics. LinkedIn is full of companies promoting their sustainability reports.

And now it’s marketing’s turn to pay attention. Chr Hansen’s CEO calls it: “the biggest commercial opportunity ever”.

Udbytte

In this webinar you will learn about…

  • The profound impact of sustainability on B2B buying criteria and behaviour
  • Why companies must create sustainability communications specifically targeting customers
  • Opportunities and risks
  • Updating messaging and branding
  • Making sustainability appealing while avoiding greenwashing
  • When is the right time
  • What sort of content is relevant
  • Who should participate in the initiative
  • How to get started

Assess your readiness

These are some of the questions we will answer during this morning briefing - helping you decide whether to start marketing your sustainability and how to get started. The polls and Q&A will show how your readiness compares with your peers.

Who is this webinar for?

  • International B2B companies that have invested in becoming more sustainable or have a sustainable story they haven’t told yet
  • Marketing directors and managers
  • Sales/commercial directors
  • Managing directors
  • CSR/Sustainability directors

Målgruppe

Seminaret henvender sig især til ledere og beslutningstagere indenfor Marketing + HR + Salg

Agenda:

09:00 Webinaret begynder

09:00 Welcome & introduction

09:10 Why market sustainability to customers

09:30 How to get started

09:50 Q&A

10:00 End

10:00 Afslutning og evt. spørgsmål

Om arrangøren

Blue Business works with B2B companies to execute impactful measurable lead generation and Account Based Marketing communication. Magnetize helps sustainable companies attract customers with powerful messages and content.

Webinar – Sådan foregår det:

  1. Tilmeld dig her på siden.
  2. Du modtager link/kode via e-mail senest 24 timer før.
  3. Log på 5-10 min før webinaret begynder.
  4. Præsentation er live. Du kan undervejs stille spørgsmål i chatten.

Vigtigt! Tilmelding er bindende

Morgen-Briefingen er gratis, men ved udeblivelse faktureres kr. 500,- til dækning af omkostninger og tabt plads.

Webinar: How B2B brands market their sustainability to customers – and why

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SEMINAR-ANBEFALINGER

Rating: 3.5

Webinar: How B2B brands market their sustainability to customers – and why
 
Gode data og inights til at underbygge argumenter for at tænke sustainability ind i markedstiltag. Savnede lidt mere 'hvordan' sustainability marketing er anderledes end al anden marketing.
29-08-2021, Lene Bisgaard, Konsulent, Novo Nordisk
Webinar: How B2B brands market their sustainability to customers – and why
 
Jeg fik ikke det ud af arrangementet som jeg havde forventet.
27-08-2021, Vicky Engsted, Head of Group Communication, SANOVO TECHNOLOGY GROUP
Webinar: How B2B brands market their sustainability to customers – and why
 
Overordnet set et udemærket webinar. Efter min mening blev der dog brugt lidt for lang tid på at forklare, hvorfor det er en ide at markedsføre sig på bæredygtighed og ikke helt nok på hvordan.
29-03-2021, Kamilla Wied, Senior Marketing Manager, Kamstrup
Webinar: How B2B brands market their sustainability to customers – and why
 
Super fint - overordnet - indblik i, hvorfor det er givtigt at tænke bæredygtighed ind i sin forretning.
25-03-2021, Eva Preisler, PR & Marketing Communications Manager, Dinesen
Webinar: How B2B brands market their sustainability to customers – and why
 
Godt med en opsummering af dos and don's. "Det handler om relevans for kunden" Demografi / alder Super godt webinar og meget interessante indlægsholdere.
25-03-2021, Gitte Bergø-Enkebøll, Nordic Product Manager & Digital Marketing Lead, Diversey Danmark
Webinar: How B2B brands market their sustainability to customers – and why
 
Bedste webinar i 2021!
25-03-2021, Trine Holm, Marketing Manager, Procudan A/S

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