Branding matters more than ever
The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers.
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Posted by Mikkel Bach-Andersen | Apr 22, 2015 | Artikler, #75 Brand Communication |
The digitalisation of the buying process and customer experience has fundamentally changed how companies see their brand. Some pundits state that brands are now formed and owned by customers.
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