Artikler

Blogger-agentens gyldne råd til marketing-chefer

Ét af de helt store buzz words i marketing verdenen i 2017 har været influencer marketing – men hvad er det helt præcist, man som virksomhed får ud af at aktivere influencers i sin markedsføring? Hos Bloggers Delight ser man det som noget positivt, at influencer marketing, som virksomheden har arbejdet med siden 2010, får så megen opmærksomhed i disse tider.

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Culture eats brand strategy

They say culture eats strategy for lunch, but does culture eat your brand as well – maybe as a little snack or side dish to your business strategy? Many agencies focus only on the mere execution of branding or rebranding campaigns and while they might include internal communication and stakeholder management as a part of their research process

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