11 Content Marketing lessons

When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their traffic… and most would say I was wildly successful at it. For example, I was able to grow TechCrunch’s traffic by 30%, and I was able to grow Gawker Media’s traffic by an extra 5 million visitors a month. Although what I did may seem impressive… it really isn’t. All I did was tweak a few on-page elements, leverage social media and cross-link to grow my clients’ search engine traffic.