Hvordan brænder du igennem med dit budskab på video? Jeg har lavet knap 50 YouTube videoer og ser selvfølgelig tit videoer på nettet. Jeg har desværre set mange gode budskaber, som ikke kom ud til tilhørerne fordi direktøren, lederen eller sælgeren ikke formåede at brænde igennem.LÆS MERE
#69 Content Marketing
Det kræver tid og ressourcer at holde trit med markedets krav om aktuelt, originalt og genialt content, der rammer målgruppen præcist. Men eksisterende content er heldigvis en guldgrube for virksomheder, der giver sig i kast med content marketing. Man kan spare tid på content marketing ved at benytte sig af content recycling, og samtidig generere flere leads, øge sit salg og skabe loyale kunder.LÆS MERE
Just like learning a language, marketing is a skill that should be developed. Whether your organization has a $100 million dollar marketing budget or is struggling to afford software, it makes a lot of sense to make sure your efforts are being used in the right way. Marketing with a limited budget can help your team think inside out and become more effective at marketing.LÆS MERE
The future of marketing will be driven by data. This was the rather surprising result of our interviews with the heads of marketing at Maersk Line, Carlsberg Danmark and Secunia. Having expected our interviewees to talk about marketing automation, analysis, business intelligence or social media, their strong focus on data astounded us. Find out which skills they believe that marketing professionals of the future need to have, and get three important take-aways that will help any marketing professional.LÆS MERE
A high-frequency output of relevant, original content can have a measurable impact. Using real life examples, this article discusses how producing one’s own content can affect SEO and what the consequences can be of stopping.LÆS MERE
Brands and companies are constantly publishing content to an increasing number of channels. Many of those are digital, placing new demands on corporate communication toolboxes. Strong sound identities are expected to become significant competitive parameters in the communication of the future.LÆS MERE
Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A total of 47% of marketers have already developed an app, and 65% are investing in them now.
The problem is most marketers are going about apps all wrong. Here’s why.
– You can create and distribute all kinds of media: text, photos, illustrations, video, and voice, for free. Your target audience can find it, share it with each other and discuss it. You can track all of the activity. That’s content marketing, says Andreas Ramos when MarketMagazine talked to him in Silicon Valley.LÆS MERE
I’ve just returned from an 8-day trip to Europe, the last few days of which I spent in Denmark, where I spoke at the country’s first-ever content marketing conference. I felt warmly welcomed there—in part because I spent time with some truly warm and wonderful people. (That’s always the key to a great trip, isn’t it?) But I also felt welcomed for business reasons: The business culture seems so ideally suited to embracing content as a cornerstone of marketing, and I came away from both the event and the country feeling like there was a kind of perfect content marketing storm brewing there.LÆS MERE
If you’re a company looking to use social media and content in innovative ways, ask a teenager.
And not because you want to market to teens (although you might), but because teenage behavior online draws a kind of road map to where marketing is going.
29-06-2020, Lise Hvass, Project Manager, ECCO Sko A/S
26-06-2020, Brina Vinge, Senior Marketing Specialist, Visma Enterprise A/S
25-06-2020, Anette Nørskov Schultz, E-Commerce & Marketing Manager, TEFCOLD A/S