What marketers are getting wrong about apps

Posted by | Apr 11, 2014 | , |

Mobile users spend 86% of their time in apps, not browsers, according to Nielsen. Marketers have wisely jumped on the bandwagon. A total of 47% of marketers have already developed an app, and 65% are investing in them now. The problem is most marketers are going about apps all wrong. Here’s why.

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