De 2 fatale fejl marketingschefen og direktøren begår i opbygningen af deres online identitet
Der er overordnet set 2 fejl, der saboterer opbygningen af en online identitet: Det kan enten være, at en virksomhed er narcissistisk eller slesk
LÆS MERE
Author: Sanne Dollerup
Emotional agents in stores
It is well known that emotional agents are essential for encouraging customers to spend more in stores. It is also clear that this is accomplished by stimulating the senses: background music, a familiar scent, or a particular composition of shapes and colours are all examples.
LÆS MERE
Emotional mechanims in stores
It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours.
LÆS MERE