Nudging: How science is being used to influence our behavior

Posted by | May 28, 2015 | , |

Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put together a special unit (the Behavioural Insights Team AKA the Nudge Unit), dedicated to using insights from behavioural economics and psychology to influence our behaviour.

LÆS MERE