How science is being used to influence our behavior

Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put together a special unit (the Behavioural Insights Team AKA the Nudge Unit), dedicated to using insights from behavioural economics and psychology to influence our behaviour. Although the Nudge Unit may sound like something from a bleak dystopian future, where our every action is monitored and controlled, it’s best not to judge the idea too hastily. So, let’s take a minute to get acquainted with the ‘nudge’…

The idea behind the nudge stems from a simple fact about human behaviour: ‘no matter how smart a person is, many of the basic choices they make on a day-to-day basis will be purely impulsive with little or no logical basis‘. This may sound unusual, but if you think about it, it actually makes sense. Could you imagine how hard life would be if every mundane daily decision required deep contemplation? You’d probably never even make it out of bed in the morning!

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