#76 Nudging Archives - MarketCommunity.com

How to understand nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 1 of 5: What is nudging

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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When to use nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?

Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.

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How nudging fits into marketing as a discipline

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 3 of 5: How nudging fits into marketing as a discipline

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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How companies can nudge customers to change behavior

Posted by Rine Søgaard | Jun 21, 2015 | Artikler, #76 Nudging |

Part 4 of 5: What is your best advice to companies that will nudge customers to change behavior?

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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How to see the potential in nudging

Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |

Part 5 of 5: What kind of businesses use nudging?

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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So, when is it legitimate to nudge?

Posted by Linda Lindstöm | May 28, 2015 | Artikler, #76 Nudging |

Critical debates about the nudge approach as a policy tool are often about that nudging “manipulates peoples choices“. That government tricks people to, in their unconsciousness, choose a certain choice.

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Nudging can backfire

Posted by Linda Lindstöm | May 28, 2015 | Artikler, #76 Nudging |

In Sweden they have an alcohol monopoly, where only the store called Systembolaget is allowed to sell alcohol. Stated at Systembolagets webpage, it exists for one reason: “To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.”

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Nudge designs implemented: How to push people to joyfulness

Posted by Bettina Therese Møller | May 28, 2015 | Artikler, #76 Nudging |

Too many businesses aren’t focusing on what’s good for them. In this article the interior designer, Bettina Therese, will explain how she’s trying to change that by using nudging to “push” people to a more efficient and joyful everyday working life.

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Nudging: You have to understand behaviour in order to change it

Posted by Andreas Maaløe Jespersen | May 28, 2015 | Artikler, #76 Nudging |

Since its inception in 2008 Nudge has emerged as a prominent and effective strategy for policy development and generated new avenues for working with and understanding behaviour.

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Internal Nudging: Leverage the full potential of your people and organisation

Posted by Tinna C. Nielsen | May 28, 2015 | Artikler, #76 Nudging |

In a global world of massive complexity, constant changes, and increased diversity in our workplace, workforce and marketplace, the winning organisations are those who enable their people to change behaviour and be inclusive of diversity of perspectives – in an easy way. Most leaders support this.

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#76 Nudging

How to understand nudging

When to use nudging

How nudging fits into marketing as a discipline

How companies can nudge customers to change behavior

How to see the potential in nudging

So, when is it legitimate to nudge?

Nudging can backfire

Nudge designs implemented: How to push people to joyfulness

Nudging: You have to understand behaviour in order to change it

Internal Nudging: Leverage the full potential of your people and organisation

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