DDA15: How to understand digitalization today
After Klaus Riskær’s keynote, MARKET had the pleasure to talk to him about how he thinks digitalization has changed marketing today.
LÆS MERETag: Branding
DDA15: Why customer experience is so important today
MARKET talked to the CEO of Dwarf A/S, Kim Skjoldborg, who thinks that customer experience is key today!
LÆS MEREDDA15: How to understand the DDA-category Managing platforms
MARKET asked Martin Majlund and Simon Thorup from Carlsberg Group what it would mean for them to win a price at Danish Digital Award 2015
LÆS MEREDDA15: The opportunities right now for an advertiser’s point of view
MARKET asked the former digital director of Connected, Christian Bach, what we can expect to see one or two years ahead in the digital business, and what the opportunities are from an advertisers point of view.
LÆS MEREDDA15: How to understand the DDA-categories, brand communication platform and building business
The marketing director of Royal Unibrew A/S, Stephanie Illgner was chairman of the jury for the DDA-categories, brand communication and building business. At the award show, MARKET asked Stephanie why those two categories are so important in the digital business today.
LÆS MERE
Branded Utility – according to Mads Fuhr, Valtech
Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio.
LÆS MERE
Bridging mobile and retail buying experiences will repave the path-to-purchase
Customers don’t live in silos – they move throughout their days with smartphones in hand, serving as constant consultants for a majority of their daily decisions.
LÆS MERE
Coca-Cola Executive: Five consumer trends your business can’t ignore
“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we’re able to adapt to change at all levels – global, national, local and personal.”
LÆS MERE
Branding is dead
Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.
LÆS MERE
Hunting for retail innovation in Barcelona
I recently returned from a relatively rare business trip to Barcelona, Spain. Excited to be back in the market after a few years, I persuaded my client to take me on a tour of nearby stores.
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