Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.
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– I am sure that Amazon will open physical stores in the near future. This prediction comes from Robin Lewis who is the CEO of the retail strategy newsletter “The Robin Report”.
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The consumer wants a richer shopping experience. Technology is the answer. – In the palm of almost every consumer is a smart phone and with that we can add to the shopping experience in a way that we never could before, says Dr. Paul Marsden
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I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google. MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics – version 2.0.
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The most trusted source of information about your company comes, not from you, but from your highly satisfied customer, says Rob Fuggetta, CEO at Zuberance and author of the new book “Brand Advocates” in this interview with Market Community
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Online tekstkursus 1: Lær håndværket, så alle vil læse, hvad du skriver
Marketing, sådan kommer du helt tæt på salgsafdelingen, så I kan danne fælles front
Branding i den digitale verden
7 råd til forbedret digital bæredygtighed
Sådan får du succes med B2B leadgenerering
Marketing Automation – sådan varmer du dine leads op og gør dem salgsklar
Sådan skaber du en vækst-orienteret ’Commercial Operation Model’ for marketing og salg
Inspirationsmorgen med CRM-nyheder og fokus på Times are Tough
Digital 2.0 – den strategiske vinkel
CRO – sådan får du flere konverteringer
Digital strategi – fra lead til kunde
