Branded Utility - according to Mads Fuhr, Valtech
Digital provides great opportunities for those companies who are willing and able to adapt to constant change. Consumers demand smarter tools, better overview and more control, so when PostDanmark launched Mobilporto it was the most natural extension of their product portfolio. They simply digitalized this service to meet user needs of the new, digital era.
Jury chairman in Danish Digital Award for the categories “Branded Utility” and “Experimental”.
Another example of digitalizing product services is of course MobilePay from DanskeBank, which has set a new standard and raised the bar for innovation and user-friendly utilities in Denmark. And yet we still see companies who have not responded to this immediate change and are certain to lose market shares because of it. The return on ignoring (ROI) can be much larger than the return on investment in new product utilities and innovation.
In essence branded utilities is about providing new digital tools and services to its customers. Tools which will help, support and enable users to take control, gain insights and greater motivation. If applied correctly, such branded utilities will become a natural extension of people’s