6 Ways to Engage Employees in Your Social Employer Branding

You are responsible of getting your employees to engage in your company branding. Maybe you have already encouraged your employees to share your social media content? Or maybe you are writing articles about your talented employees? What if you could get your employees to produce the content and engage in social media all by themselves? Here are 6 ways to get your employees to engage in your employer branding and social media content.

Your employees have always been the best advocates and ambassadors of your brand, when treated with trust. With social media it has become even easier for your employees to interact with your company brand. Your company is much more transparent, than just a few years ago. When your content is unpolished your target audience is far more likely to trust your employees than what you say in an advertisement. It is time to focus on employee advocacy and engagement.

1. Get buy-in from your senior executives

Maybe you are the lucky one, who already has an excited executive team to support your social media work to increase your employer branding. Or maybe you struggle to get