1. The three V’s
Big Data is defined by the three V’s: Volume - increase in amount of data, velocity - increase in speed and variety - increase in range of data and sources. The output of data will therefore increase faster than the ability to interpret them.

2. Trust is central
Institutions and companies have to be transparent in what personal information is used for and NEVER try to cheat: it will come out sooner or later. Trust takes time to build but can vanish in a second!

3. Dr. Jekyll and Mr. Hyde
Big Data is - like most new technologies - a Dr. Jekyll and Mr. Hyde phenomenon. Director Emeritus Johan Peter Paludan concludes this presentation by showing how collecting data can be used both in good and bad ways.

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