How to build trust and win your customers’ hearts

What are the brands you patronize and continually purchase? I’ll bet they are brands you respect and trust. Creative advertisements can get your attention, but if the brand generates unsubstantiated claims, their trust is lost. Therefor you have to be trusted by your customers. In this article you’ll find some advice on how to build costumer trust.

Marketing is about winning over customers. If you accept this objective and goal then stop and think about your marketing activities. Is strategy based upon outlandish hype, sizzle, and claims, or are you really understanding your target audience and developing communications and establishing engagement to build relationships and win trust?

Trust is about relationships

Fewer than 25% of U.S. online consumers trust ads in print publications, and the numbers are even worse for digital media. (Source) 84 percent of millennias not only don’t like traditional advertising, but even more importantly, they don’t trust it. (Source) Trust-based marketing focuses on customer advocacy tactics that help the target audience make informed purchase decisions based on knowledge of marketplace options and objective advice.

Now I am not saying that creativity

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