Anna Granholm-Brun, leading expert and Digital Content Strategist at Maersk Group shares her experience on how to exploit Social Media opportunities in a global context.

Learn this:
- How to exploit Social Media marketing opportunities
- How to make strategies and plans for the use of social media globally
- How different marketing purposes can be fulfilled through different social media platforms
- How to set the right KPIs for Social Media Marketing
- How to find the needed to fully exploit the Social media opportunities

"To get the full potential out of Social Media it needs to be a part of a bigger digital strategy, where initiatives are planned and though through across all digital channels," says Anna Granholm-Brun, digital content strategist at Maersk Group.



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