3 must-use Facebook ad tactics for 2014

Facebook is not only the most popular of the many social networks; it’s also the most prone to changes. What worked well just a few short months ago on the site may not be the best formula to try in 2014. Changes in the News Feed have been among the most recent from the site. With a much larger emphasis on quality content that weights well via Facebook’s unique algorithm, marketers are forced to up their engagement tactics in order to survive inside of News Feeds without being missed, ignored or forced out.

Along with other changes, such as the sheer size of the mobile market today, anyone’s Facebook ad tactics should be updated. Not overhauled, just tweaked to remain a relevant and engaging brand on the site.

The Audience Growth Survey: Subscribers, Fans, & Followers – Report #22 by ExactTarget a Salesforce.com company

3 Must-Use Ad Tactics for Facebook Marketers

1: Find the Right App Facebook presents many tools to help marketers achieve success without having to venture offsite for much of anything. However, creating, testing, tweaking and targeting content is exceedingly

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