5 Reasons Why You Need A Mobile Marketing Strategy
Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and most accessible form of marketing today. Nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.
1) Text messages see instant results
When you have a call to action that needs to drive results, and drive them fast, text messages are your best bet. That’s because 99% of text messages are read and responded to within 90 seconds of receiving them. This places text messages at a higher reading and response rate than email, social media, and print.
Time was the most crucial element when the Sierra Club wished to inform supporters of last-minute rallies. With less than a day to act, Sierra Club used text messaging to organize its supporters. Over 2,500 people texted in within a matter of hours! These kinds of instantaneous results are a hallmark of mobile marketing. Text messaging’s high open rate ensures that your mobile campaign will be more efficient than using any other communication channel.