How blogging is an investment in relationship building

Is blogging for everyone and what does it really take? MARKET talked to the Danish consultancy company, Manto, about their blog named MANTOMANTO. Anna Porse Nielsen, who’s the CEO of Manto, answered some questions about everything from why they started a blog to the pros and cons of building and managing a business blog. Anna also gave some advises she has gained from her experiences with MANTOMANTO.

What is the idea behind your blog, MANTOMANTO?

It’s a platform, where we share our thoughts on all the stuff we come across, which doesn’t end up in reports and analytical papers. It’s kind of our more personal communication to our clients.

What was the reason for launching a blog for your company?

Basically we did it because we just really felt like it. It was driven by the urge to share thoughts and to give something back, which was not part of a client – consultant relationship. Off course we also did it to have a platform, where we market ourselves and our services, because we try to write blog posts that are interesting and give an impression of Manto as an excellent