Why blogs can be more effective than traditional media

MarketCommunity has talked with the CEO of Bloggers Delight, Henrik Akselbo, about what the bloggers and the companies can gain from blogging. - How bloggers can turn their blog into a moneymaker and how blogging can be a great communication platform for companies.

About Bloggers Delight

Bloggers Delight is a technology media company. They run three blog networks, Bloggers Delight, Looklab and Blog Splash. They offer a 360 degrees solution for premium blogs. This means that Bloggers Delight offer a state-of-art blogging platform, where they have a monetization model helping the bloggers generate revenue on their blogs. The platform also includes a traffic generator helping the bloggers attract more visitors. Furthermore, they offer workshops and network events for the bloggers. Their goal is that the bloggers can focus on their passion, which is to generate great content for their bloggers followers. 

Bloggers Delight has around 1 million unique visitors a month across their network, i.e. amount of blog readers. They have around 70.000 blogs created on their self-service platform within the last 3 years. And they have around 260 premium blogs, which are the bloggers that they have a commercial