Customer or Citizen Experience: Helping is the new selling

What makes customers choose the same product or service over and over? ‘’Customer or Citizen Experience’’ is one of the categories at the Danish Digital Award. MARKETcommunity has asked Line Kierulf Dahl from McDonalds Denmark, who is chairman of the particular jury, how she describes great customer or citizen experience and how these experiences can affect a brand’s future.

Helping and selling are only two letters apart
In the age of information overload, companies are struggling more than ever to cut through the clutter. Today companies are not only competing for the attention of their current customer base, but also competing against their customers’ closest friends, relatives and family members. Heck, they are even competing against the latest viral videos and ‘LOLcats’. To win in this hyper-competitive environment, helping is the new selling.

As the clever author, marketing consultant and speaker Jay Baer has written: "the difference between helping and selling is just two letters." But those two letters are critically important for the success of any business today. So instead of focusing only on selling, ask yourself this question: “How can we help our customers