1. THE 3RD PLATFORM OF GROWTH
Built on mobile devices, apps, cloud services, mobile broad-band networks, big data analytics and social technologies.
2. BENEFITS OF BIG DATA
Big Data allows micro segmentation and provides more accurate insights, more targeted sales, better search results and better customer support.
3. THE NORDIC SITUATION
Business Intelligence has low priority in the Nordics.
4. ESSENTIAL GUIDANCE
Organizations need to formulate a Big Data strategy and focus on integrating social media with business applications to bridge the consumerization gap.