Why Responsive Web Design is Important

I wonder what sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a cinema-sized display. Or - perhaps even more likely - you’ve got a smartphone in your hand and you’re thumbing through on your way to another meeting.

When you look around at the incredible plethora of devices on the market these days it’s not surprising that current market research shows mobile internet usage is set to grow massively by 2015 with an increase of 16% from 2010. What is perhaps more interesting is that this means the number of mobile internet users will overtake that of desktop users during this time.

Undoubtedly this change in the way people are consuming online information and viewing websites means we need to be considering how we engage with them to offer the best online experience for our brands and services. So what can we do to make this happen?

Back in the day…

When mobile phones started to become internet enabled (remember WAP?) people wanted to access certain information on the move. Checking train times, the weather, or keeping up with the footy scores on