SMK invites to dialogue
Lise Korsgaard, Head of Communications, takes us behind the scenes on Statens Museum for Kunst’s latest campaign playing with the letters S, M and K.
1. Realizations & Rules
Prior to the campaing, SMK did a massive work to figure out SMK’s role in a new world.
2. What is SMK to you?
Sølvgades Markante Kronjuvel?, Storbyens Moderne Katalysator? or Seriøst Manisk Kreativitet?
The campaign gave a more positive and vivid perception of SMK as dialogue and interaction were given a concrete form