It is a well accepted fact that using emotional mechanisms in-store is critical for increasing customer spend. It is also clear that this is accomplished by stimulating the senses in ways that could include background music, a familiar scent or a composition of particular shapes and colours.
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Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently.
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Increasing online sales pose a challenge to retailers with physical stores, but how should they respond to the challenge? Jacob Lego Boye, consultant and author of the book, ‘Online Customer Service’, offers his views on what retailers must do.
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Downtown was launched in May 2010, as the first daily-deal business in Denmark. Every day, members receive an email featuring new experiences and products at half price.
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Successful business acumen is all about optimising digital business across the entire value chain. E-commerce has become much more than just having a webshop.
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In-store shopping is already being combined with online shopping. Consumers are merging the two without even thinking about it. The Internet offers far more than price comparisons and is becoming an integrated part of shopping behavior.
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Every day, another 15,000 new ads pop up at trendsales.dk featuring both new and second-hand shoes, bags, dresses and whatever else your heart may desire. The popular site has almost 700,000 users who all sell, buy, swap and chat away.
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In less than five years, Zalando has grown from being a small online shoe shop operated from a shared flat in Berlin to become Europe’s leading online fashion retailer, offering more than 150,000 products from over 1,500 different brands.
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Digital strategi – fra lead til kunde
Sådan får du styr på din digitale proces
Optimering af kunderejsen – kom godt igang
Marketingcapacity.com på 30 minutter: Introduktion og live-demo
