Keeping your e-business successful is like working on...

Dr. Jonas Ridderstråle is an author, professor and one of the world’s most influential and respected business thinkers and speakers. He has spent the last ten years giving people the competence, confidence and courage to think, feel and do things differently. MARKET caught him on the road to get his view on digital commerce and the challenges e-businesses face today.

Our economy and society is changing. Customers no longer settle for being passive consumers. They want to be active co-creators, they want to contribute and they want to share. At the same time, digital commerce is going through the roof. Customers are now shopping everywhere – at home, on the subway or while standing in line. But what is important for the digital consumer today? What does this mean for your online business? And where do you go from here?
MARKET asked Dr. Jonas Ridderstråle, author, professor and business speaker, who is currently working on a new book about what it takes to be a serial game-changer. According to him the road to ensuring constant development resembles the one to a happy marriage …

But let’s start from the beginning.

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