You are responsible of getting your employees to engage in your company branding. Maybe you have already encouraged your employees to share your social media content? Or maybe you are writing articles about your talented employees?
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“Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we’re able to adapt to change at all levels – global, national, local and personal.”
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Branding is irrelevant in the age of the social networks. The consumer wants facts, not a fictional story about a product, a brand or a company, says the American media theorist, public speaker and author, Douglas Rushkoff, in this interview with MarketMagazine.
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Brands are topics of conversations on social media. No surprise there. But online conversations are less about the actual brands and more about the interests of people
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‘Støt Brysterne’ is one of The Danish Cancer Society’s largest fundraising campaigns. The primary goal is to raise money for research, prevention and patient support in order to win the fight against breast cancer – the most widespread disease among women.
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If you want to engage people in your brand, well, first of all you have to identify your audience and be of relevance to them. We had a talk with CEO Marianne Stroehmann of the German Deutsche Telekom specialized digital media marketer InteractiveMedia about how you target, activate and engage your audience in the digital age.
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This fall 68.000 people went online and created their own McDonald’s burger, and more than 250.000 fans like, share and comment on the posts on McDonald’s Denmark’s facebook page. MARKET spoke with Brand Manager Lise Hørdam to learn how they are doing such a great job engaging their guests.
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The most trusted source of information about your company comes, not from you, but from your highly satisfied customer, says Rob Fuggetta, CEO at Zuberance and author of the new book “Brand Advocates” in this interview with Market Community
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A recent study at Aarhus University aimed to test the true drivers and outcomes of customer engagement on social media. Get the valuable insights here and learn how to respond to them as a
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