Do you ever feel you’re being influenced by things beyond your control? Well you’re not alone. In 2009 the UK government put together a special unit (the Behavioural Insights Team AKA the Nudge Unit), dedicated to using insights from behavioural economics and psychology to influence our behaviour.
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You are probably familiar with the term “Nudging”; it has been thrown around a lot in relation to health initiatives and government legislation. In this article Thomas Christensen from The Nudging Company will not describe what nudging is but instead discuss just how useful nudging is when it comes to workplace happiness.
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During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers.
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Cognitive psychology and behavioral economics have demonstrated again and again that small and apparently insignificant contextual changes can have a major effect on people’s behavior.
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This very short guide to nudging is written by Cass R. Sunstein, who is seen as one of the founders of the concept, nudging. The guide offers a general introduction to the idea of nudging along with a list of ten of the most important “nudges.”
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