How to understand nudging
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
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Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 5 of 5: What kind of businesses use nudging?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | May 28, 2015 | Artikler, #76 Nudging |
During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers.
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