How to understand nudging
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MERE2021-03-05: Thomas Bjørnsten, Assistant Professor / CEO, Aarhus Universitet / Innovation Lab 2021-03-05: , , 2021-03-05: Mette Haugaard, Netværksleder, Jyllands-Posten 2021-03-05: Anne Madsen, Marketing consultant, BEUMER Group 2021-03-05: Allan Preisel, Forretningsudvikler, Mirit Glas 2021-03-04: Steen Sirian, Owner, SI Holding Aps 2021-03-04: Line Krag Nielson, Digital Content Koordinator, Evidensia 2021-03-04: marianne mølleskov, Senior Marketing Konsulent, Ørsted 2021-03-04: Morten Richardt, Development Director, JUC 2021-03-04: Line Vittrup, Digital Marketing Specialist, Pressalit
Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 1 of 5: What is nudging
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 3 of 5: How nudging fits into marketing as a discipline
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging |
Part 5 of 5: What kind of businesses use nudging?
Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.
LÆS MEREPosted by Pelle Guldborg Hansen | May 28, 2015 | Artikler, #76 Nudging |
During the last 40 years significant scientific progress has been made in uncovering the irrational psychological factors that systematically influence Humans – whether acting as citizens, colleagues or consumers.
LÆS MERE