How to understand nudging

Part 1 of 5: What is nudging

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

Learn about:

• What nudging is about

''Nudging is a discipline of influencing people's choices, bahavior and evaluations in ways that shouldn't matter in principles, but does in pratice based on years of psychological science and bahavior economics.''

Learn more about what nudging is, when to use nudging and how companies can nudge customers to change bahavior in the next videos.