When to use nudging
Part 2 of 5: What kind of problems or opportunities calls for nudging to be used?
Pelle Guldborg Hansen, who is the behavioral researcher and Chief Executive at iNudgeyou, shares his knowlegde on nudging in marketing.
- When to use nudging
- How to solve problems with the use of nudging
- The potential of nudging
”You can convience consumers to buy all kind of things that they don’t need, but there’s a whole set of problems around getting consumers to buy things or do things that they actually do need to do but have difficulties doing ect. going for a run or buy more healthy food. So there’s a huge potential when we turns to these issues – when you have to solve more tricky problems – so that’s when you need a heavier set of tools to solve those problems that every citisens face everyday” – Pelle Guldborg Hansen.
Learn more about the potential in nudging in the next interviews.