Posted by Pelle Guldborg Hansen | Jun 21, 2015 | Artikler, #76 Nudging | 0 |

How to understand nudging

Part 1 of 5: What is nudging

Pelle Guldborg Hansen, a behavioral researcher and the Chief Executive at iNudgeyou, shares his knowlegde and experiences on nudging in marketing.

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What nudging is about

''Nudging is a discipline of influencing people's choices, bahavior and evaluations in ways that shouldn't matter in principles, but does in pratice based on years of psychological science and bahavior economics.''

Learn more about what nudging is, when to use nudging and how companies can nudge customers to change bahavior in the next videos.

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About The Author

Pelle Guldborg Hansen

Pelle is the behavioral researcher and Chief Executive at iNudgeyou. Pelle holds a PhD in Game Theory from Roskilde University, and his primary research is on social processes, norms, and coordination from a game-theoretic perspective. Since 2009 he has applied this knowledge to the making of various forms of choice- and behavioral architecture in public policy with a special emphasis on how to use Nudge as a means to behavioral change.