Mobile Matters for Your Business - Put it first

Mobile has now become our preferred medium, surpassing desktop and other devices. New statistics show that 2 out of 3 digital medium minutes are now spent on mobile. With mobile, customers can stay connected to brands anytime and anywhere, and this has great potential for businesses. Now more than ever, it is imperative to utilize mobile within the consumer purchase journey. Here are a few of Mobtimizers thoughts about how to go about this process.

Meeting the mobile consumer

The fact that mobile can be used for both mass-targeted but also highly personalized messages directly aimed at the consumer has revolutionized the way we can do business today. It has created opportunities for new industries and for new developments within customer brand engagement and loyalty.

Everything is centered around the needs of the consumer and his or her journey. Location based-targeting, beacons and push-messages are the hottest way to reach consumers. Then by delivering the right message to the right person at the right place and time, mobile devices make it possible for brands to make every micro-momentalong the purchase journey matter.

An estimated 70% of all