What’s the first thing that comes to mind when you think of EasyJet? Less than a decade ago the answer to that question would without any doubt have been: Cheap flights! Today, many things are different. EasyJet has worked hard on finding a unique position in the growing aviation market for so-called discount airlinesLÆS MERE
#70 Digital Advertising
Today’s digital world has forever changed the game for marketers across the globe. Not everyone seems to have learned the new rules yet. We spoke with Harvard Business School Assistant Professor and researcher, Thales S. Teixeria (Ph.D. in marketing), about the pitfalls and potential of Digital Marketing.LÆS MERE
Social media marketing has come full circle – from a free-for-all, viral Klondike to a staid monetized, data-driven advertising activity in line with the rest of the increasingly complicated media plan. The time has come to take a step back and consider the fundamentals.LÆS MERE
I love data. Lots of data. Data, data, data. Data is so great, because it allows us to make smarter decisions, says Avinash Kaushik, the Digital Marketing Evangelist at Google. MARKET has talked to Avinash Kaushik about his long-lasting love affair with data and Web analytics – version 2.0.LÆS MERE
Whether it is flat screen TVs, computers or smartphones Samsung is known for its superior technology. And the new digital possibilities also play an important role in their marketing, where Samsung was the first in Denmark to integrate the new NFC technology in an outdoor campaign.LÆS MERE
Do you remember when the logo of a brand plus a tacky line equalled the brand identity? The missions and visions were well hidden away in wooden cooperate drawers and great strategic minds.LÆS MERE
09-12-2019, Benny Knebelau, Product Manager, Scanbox Entertainment
09-12-2019, Mia Høholt Grundtvig, MarCom Manager, Expanite A/S
06-12-2019, Britt Lightbody, Marketing Koordinator, Svendborg Brakes / Altra Renewable Energy
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