By only reacting to customer demand instead of stimulating and creating it, marketers enter a price-driven, zero-sum arena that inevitably becomes a race to the bottom. The time has come to take a break from the insatiable hunt for empty digital conversions and look at the bigger
LÆS MERE
The concept of customer experience is on everyone’s lips these days, being renewed and redefined constantly. Much is driven by marketing’s newfound love of data & technology – but where does it leave the brand?
LÆS MERE
How ‘always-on” can dissolve brand value – and how campaigns can build it. Marketing is increasingly becoming a fight against last year’s model. Many seem to believe that the whole discipline needs to be redefined and reinvented annually – often at the expense of common business sense
LÆS MERE
To meet the needs of the ever-connected consumer, companies and brands have been striving to be always-on, feeding the market with empty communication in abundance.
LÆS MERE
As companies have witnessed a change in their customers’ purchasing behaviour and a fragmentation of the media landscape, they are not only rethinking the way they interact with their customers, but also how they organise. In line with these changes, involvement in social media is becoming the norm. But how to master these new media?
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AI i salg og marketing
Det digitale kompas: få mere værdi ud af din performance
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